“A Trusted Name, Modernized for Today’s Market”
Background:
Ameriwood Home, a long-standing name in American furniture, was beginning to fade from the spotlight. As modern consumers gravitated toward newer, trendier brands, Ameriwood’s identity felt outdated and unclear.
Despite their national presence and decades of experience, they were struggling to connect with today’s homeowners. In a crowded and fast-evolving market, they needed a refreshed brand strategy, one that would modernize their image, clarify their value, and help them stand out both online and on retail shelves.
Result:
The rebrand of Ameriwood Industries to Ameriwood Home marked a turning point. Transforming a legacy manufacturer into a modern, consumer-first brand. With sharper positioning and a name that finally reflected their products, Ameriwood became instantly more recognizable and relevant in the crowded home furnishings space.
Retail partners gained confidence. Consumers felt clarity. A fresh visual identity, cohesive brand system, and redesigned website didn’t just modernize the look, they reignited trust and engagement across every channel. The result? A revitalized brand ready to grow, scale, and lead in a market that once left it behind.
Process:
- Renaming the Brand
We transitioned the company name from Ameriwood Industries to Ameriwood Home to better align with their home-focused product lines and resonate with modern consumers. - Logo Redesign
We crafted a clean, modern logo that reflects simplicity, approachability, and trust—key attributes for today’s furniture buyers. - Website Redesign
We designed and launched a user-friendly website tailored to both retailers and end consumers, improving product discovery, navigation, and storytelling. - Brand Guidelines Creation
We developed a comprehensive brand guide covering logo usage, typography, color palette, tone of voice, and photography, ensuring a consistent brand experience across every marketing and retail channel.