Michael DiMaria

When starting a new business, Instagram is one of the best mediums to promote your brand and build awareness. A familiar feeling among new Instagram users is that they are not building fast enough. They feel their growth has gotten stagnant. You can get out of your growth slump in many ways, but the…

What is SEO? SEO, or search engine optimization, is the practice of working to increase both the quantity and quality of web traffic to your site.  Understanding SEO involves an understanding of people and what they are searching for on the web. Google uses a series of web crawlers that search web content and…

Untraditional traditional shopping is dead When Amazon and eBay came along, people said they would never replace the traditional, in-store experience that someone can get, so don’t worry about them. A few years later, malls are closing down because stores are leaving. In this new generation of shopping, we see more and more stores…

Sales and Product Pricing  It seems silly to have to say, “customer loyalty is not a given, no matter how long they have shopped with you.” Some people need to hear this. Far too often, companies throw out the same products and sales with different marketing thinking that their customers are all of a…

Who would have thought that in 2019 we would still be debating over good and bad content strategies? With over 2.5 billion people on social media, a number that is projected to increase to over 3 billion in the next 2 years, finding people who will be interested in your content should be the…

Promoting your brand on social media can be tricky – especially when going after new business. Not only do you need content focused on attracting new clients or consumers, but you also need to keep your current clients engaged. Here are 3 tricks to maintaining a consistent and effective social media strategy:  Review: Facebook posts are…