“Emergency Marketing Becomes Long Lasting Lead Generation”
Background:
After a website redesign by another provider, Law Offices of Craig L. Cook, a trusted law firm, saw their website disappear from search results almost overnight. With their online visibility gone new client inquiries dried up, putting over a decade of hard-earned reputation at risk.
What was meant to be a fresh start online quickly became a major threat to the firm’s stability and growth. They needed urgent help to recover their presence and restore their pipeline of new business.
Results:
In a short time, Law Offices of Craig L. Cook achieved a 27x increase in site traffic, a 579% boost in keyword rankings, and a 99/100 mobile performance score.Â
More importantly, the firm regained its steady flow of qualified leads, phone calls, and website inquiries, this time with a stronger, future-proof SEO foundation built to last.
Process:
- Website Optimization
We rewrote the site’s content and metadata using high-intent legal keywords, improved the heading structure, and added new service pages and blog posts to boost search visibility. - Technical SEO Fixes
We repaired broken links, removed duplicate content, improved load speed, and ensured the site was mobile-friendly with a clean structure for better indexing and user experience. - Local SEO Activation
We rebuilt and optimized Google Business Profiles for each office location, updated key details, added high-quality photos, and implemented a review strategy to strengthen local presence. - Strategic Link Building
We ran a targeted, white-hat link-building campaign within the legal space to grow the firm’s domain authority, bring in referral traffic, and improve rankings.