The Only Marketing Course Built For Business Owners To Stay Sane (and Ahead of Your Competitors).
Quick lessons, real-world scenarios, and ready-to-use tools and templates that help you outrank competitors, attract high-intent leads, and grow without stress.
Why a Mad Man to teach you about Marketing
We Transfer +10 Years of Experience Directly into Your Business.
The Mad Shortcut: 10 Years of Experience in 10 Minutes
Between jobs, customers, and running the business, who has time for marketing courses? Learn the essentials fast. You’ll get the frameworks, templates, and systems refined over 10+ years of real-world marketing, in 10-minute lessons.
Mad Marketing Without Going Mad
You don’t need a marketing degree or years of tech experience, just clear direction. We break everything into short lessons and templates so you learn marketing without losing your mind in the process.
AI With a Mad Twist
We show you how to use AI for content, SEO, follow-up, planning… the Mad Man way: simple, practical, and immediately useful.
Mad Strategies Born in the Real-World
You’ll learn how to build brand authority, find high-intent keywords, outrank competitors, create credibility-boosting content, and more, all taught through real case scenarios.
The Anti-Chaos Marketing Kit
You’ll get templates, scripts, calendars, guides, and checklists, so you don’t have to figure things out from scratch. You get to plug in and save hours, stop the guesswork, and execute real marketing fast.
Inside the Madness (a.k.a Features)
Modules
This is what you’ll unlock the moment you join
Foundation & Mindset
Learn the real contractor marketing landscape, understand your ideal customer, and build a strong brand position that separates you from competitors.
Build brand authority
Turn your business into the “trusted local expert.” Use transparency, positioning, and authority signals to increase credibility and pricing.
SEO for contractors
A complete SEO blueprint: how to rank locally, choosing the right keywords, optimizing your site, fixing technical issues, dominating Google Maps, and driving organic leads daily.
Create content that sells
Learn how to create blogs, videos, social content, and customer stories that pull in homeowners, even if you’ve never created content before.
Advertising for Max ROI
Google Ads, Facebook/Instagram Ads, Local Service Ads, landing pages… Everything you need to run profitable ads without getting robbed by “experts.”
Lead systems & Automation
Lead funnels, email sequences, CRM setups, follow-up systems, tracking dashboards, analytics, and your complete 90-day roadmap.
Bonus module: Advanced Strategies
Referral programs, reputation management, automation, scaling your marketing team, and more.
Supporting materials
Everything you need to fix your marketing and learn fast.
Full course workbook packed with worksheets, templates, and checklists that guide you step-by-step.
Access to a complete template library (brand guides, 90-day content calendars, blog and video templates, email sequences, and more).
Resource guide with tools, software, and contractor-friendly options.
Optional community with office hours, Q&A calls, and ongoing support when you need it.
Case Studies
When “St. Louis Bath and Renovation” came to us, they just went through a rebrand, but suddenly their phones stopped ringing and work had all but stopped.
Through a full service and affordable package, we offered consulting on SEO, optimizing UX, and analyzing competitors. Gave them the skills to identify what good marketing actually looks like.
The outcome: 200% more organic leads, the ability to raise their prices, and a fully booked out year by the middle of Q2.
Now, they continue to grow their business with minimal maintenance.
Pricing
Perfect for contractors who want to learn at their own pace.
- Includes:
- Full course access
- All templates & resources
- Community access
- Email support
Best for contractors who want accountability, live guidance, and higher completion rates.
- Includes everything in Self-Paced, plus:
- 6–8 weeks of live coaching
- Group coaching and accountability
- Higher completion rates
For contractors who want done-with-you help.
- Includes everything in Cohort, plus:
- 1-on-1 coaching
- Custom strategy development
- Implementation support
- Done-with-you components
About MAD Man Marketing
Mad Man Marketing is where strategy meets bold execution. Founded in 2023 and based in Missouri, we combine data-driven insights with fearless creativity to build campaigns that don’t just get attention, they drive real, measurable growth. If you’re ready to stop playing it safe and start dominating your market, it’s time to get a little mad.
About Michael DiMaria
Michael, our founder, has been working in the Digital Marketing industry for 10+ years. He specializes in working with small to medium-sized businesses that are looking for a leg up on the competition. He believes that you don’t need to outspend the competition; you just need to be smarter.