“200%+ More Leads, Raised Their Prices and Booked Out”
Background:
Before working with us, St. Louis Bath and Renovation was struggling to generate inbound leads, despite investing in radio advertising, not a single call was coming in. Competitors were actively running Google Ads on St. Louis Bath and Renovation’s brand name, siphoning off all the traffic driven by their offline campaigns.
On top of that, their website lacked the service-specific content and optimization needed to rank in local search, leaving them virtually invisible online.
Result:
St. Louis Bath and Renovation quickly climbed to the top of local search rankings for key renovation terms, leading to a 200% increase in inbound calls and qualified leads. Within a year, they had so much demand they raised their prices and noted they could comfortably pause new job intake for the rest of the year if they chose to.
This success was driven by a fast, targeted SEO rollout, strategic content built around user intent, and a competitive paid ad strategy that reclaimed traffic from brand-name bidding rivals.
Looking ahead, St. Louis Bath and Renovation plans to expand its service area visibility and develop content around seasonal and high-ticket renovation projects to drive even higher profitability.
Process:
- Audited and Upgraded the Website
We began with a full site audit to identify what was holding STLBR back. From loading speed to structure, we fixed the technical gaps so the website was built to perform and convert. - Researched High-Intent Local Searches
Instead of guessing, we used data to find exactly what homeowners in their area were searching for when they were ready to book a renovation. This allowed us to target the most valuable traffic. - Created Conversion-Focused Service Pages
We wrote and designed new service pages that were built to rank, but more importantly, built to convert. Every page clearly explained STLBR’s services in a way that built authority and earned trust. - Took Back Control of the Brand Name
While competitors were running ads on STLBR’s name, we secured their top spot in branded search. That meant more traffic from radio ads stayed with STLBR and turned into leads. - Outsmarted the Competition
We didn’t just react to competitors, we stayed ahead of them. By continuously monitoring their digital moves and adjusting strategy, we ensured STLBR remained the trusted first choice in their market.