“Small Team, Big 51% Increase In SEO Wins”
Background:
To The Rescue CPR was passionate about saving lives through education, but their online presence wasn’t reaching the people who needed them most.
They knew better visibility could help more students find and enroll in their CPR and first aid programs, but a full-service SEO campaign was beyond their budget.
Instead of giving up, they looked for a smarter path forward: expert guidance and a clear strategy their team could implement themselves to start making a real difference.
Result:
We didn’t just improve To The Rescue CPR’s website, we proved what’s possible when passion meets the right strategy. With a 51% increase in ranking keywords and a 30% increase in site speed, their online visibility and user experience transformed.
But the real win was how they did it: without a big agency budget, their small team took expert guidance and turned it into real, measurable growth.
This project showed that you don’t need deep pockets to make a deep impact, you just need the right support and a clear path forward.
Process:
- Comprehensive SEO Audit
We evaluated on-page and technical SEO, site structure, schema markup, and identified key content gaps to improve visibility. - User Experience (UX) Audit
We assessed mobile usability, site speed, and the overall user journey to uncover barriers and improve conversion potential. - Competitor Analysis
We compared their website to top local and national CPR training providers to highlight positioning gaps and opportunities. - Hands-On Consulting & Training
Through step-by-step consulting sessions, we walked their team through each prioritized optimization, ensuring they understood what to do and why it mattered.